Flint — Build AI tools that qualify leads

Testimonials

"Flint helped us turn generic CTAs into something people actually want to click. It's been a game changer for how we nurture new client relationships." — Adrian Fowler, Founder at EBAS

"I can't count how many clients I've seen lean on Book a Demo CTAs that barely convert. It's a broken default across the industry — no real value for the prospect, no real context for the sales team. Flint tackles that problem head-on." — Cole Furrh, Founder at InterTeam

"I am blown away by Flint's ability to understand my vision and translate it into a fully functioning tool — in a fraction of the time others quoted me." — Sally Dominguez, Founder at xpollinate.ai

Stats

• 25 minutes — average time to publish a tool.
• 3x completion rate vs. standard quiz builders.
• "We captured 1,000+ MQLs in 2 weeks while our marketing team was on holiday over the Christmas break." — happy Flint customer.

1. Attract — Promise to solve something specific.

A clear CTA on your site invites visitors into an interactive experience: a quiz, matcher, or planner that speaks to their situation. The tool is the hook.

2. Delight — Deliver instant value.

AI uses their answers to generate a result that feels like it was written for them. Something that makes them feel understood.

3. Qualify — Both sides win.

Prospects share their contact details to unlock the results. You get warm leads that you can segment, score, and send to your CRM.

4. Convert — Seal the deal.

Tailor follow-ups and nurture campaigns to reference their answers, share live results pages, and reinforce recommendations.

Flint Assistant — Start with a conversation. Finish with a live tool.

Describe what you want your tool to do and who it's for. Flint Assistant asks the right questions, learns your offer, and builds a structured, on-brand tool from the conversation. No blank canvas. No configuration marathon. From brief to first draft in minutes.

Knowledge Base — Your expertise, structured into every result.

Upload the knowledge that powers your recommendations. Flint reads it and uses it to generate results that reflect the actual advice you would give. Supports file uploads, Google Sheets, and plain text input.

AI Logic — The intelligence behind every personalised result.

We inject user inputs into prompts to generate structured outputs. Calculations sit alongside AI outputs so results can reference real numbers, not just narrative. Reusable component arrays mean you define a content structure once and reference it across multiple variants.

Custom Design — Looks like yours. Because it is.

Themes extract your brand colours and fonts automatically during the wizard, so your tool arrives on-brand before you've touched a setting. Adjust typography, spacing, colours, and layout with no code required. Choose from a full range of input types. Every tool is optimised for desktop, mobile, and tablet out of the box.

Embeds — Live on your site in minutes. Or on its own.

Embed your tool as an inline iframe, trigger it from a CTA button as a modal, or add a floating widget that opens it on click. Prefer a standalone experience? Publish on the Flint domain with a full landing page around it.

Testing — Ship with confidence. Improve with evidence.

Test your output page inside the editor before anything goes live. Evaluate the quality of AI responses, stress-test your logic, and refine your prompts. When you want to optimise further, duplicate any tool, make targeted changes, and run A/B tests to optimise conversions.

Integrations — Responses go where your team already works.

Connect to HubSpot so every lead lands in your CRM with their full structured data attached. Slack notifications alert your sales team the moment a lead lands, plug into your marketing automations with Webhooks, and hook up to Meta's Pixel CAPI for better attribution in a post-cookie world.

Email — The follow-up that feels like it was written for them.

Every submission triggers an automated email to the prospect containing their personalised results. The email is generated from their specific answers so it reads like a bespoke follow-up, not a broadcast. No separate email platform needed for the results email. Flint handles it.

Compliance — Built to collect leads responsibly. Without the legal legwork.

Flint tools include a GDPR-compliant flow out of the box. Cookie consent, a built-in privacy policy flow, and permissioned Meta Pixel CAPI support. Collect leads confidently, knowing that the compliance layer is squeaky clean.

Analytics — Know exactly where your funnel wins and where it leaks.

Every tool you build lives in a single dashboard. Track completion rates, capture rates, drop-off points, and result distributions across your entire account or drill into any individual tool or funnel stage. Spot where friction is costing you leads and make targeted improvements.

Questions — choose what you want to ask prospects.

Choose from a growing range of input types (single select, multi-select, slider, text, URL, and file upload). Each answer becomes structured data that feeds directly into your logic and shapes the personalised output your visitor receives.

Logic — define how Flint processes these responses.

AI logic takes the visitor's inputs, combines them with your knowledge base, and generates a personalised, structured output. Calculation logic handles the numbers. The two work together for results that are specific, accurate, and genuinely useful.

Output — design what prospects see after capture.

Use drag and drop content blocks to reference AI-generated outputs and design a page that looks considered rather than auto-generated. What they see in that moment shapes whether they book, buy, or bounce.

Free — $0, free forever

20 sessions/month. No Slack, webhooks, HubSpot, custom field mapping or support.

Starter — $29/mo (or $23/mo annual)

500 sessions/month. Slack notifications and webhook delivery included. Email support.

Pro — $79/mo (or $63/mo annual)

2,000 sessions/month. Slack, webhooks, HubSpot integration. Priority support.

Agency — $199/mo (or $159/mo annual)

10,000 sessions/month. Slack, webhooks, HubSpot, custom field mapping. Dedicated support.

How long does it take to build a tool?

The Flint Assistant gets you to a first draft in under five minutes. Most builders spend another twenty or so tweaking questions, logic, and output design. Live in under thirty minutes is the norm.

Do I need design or technical skills?

No. The design system is built in, the AI does the heavy lifting, and the editor works the way you'd expect. If you can write a brief, you can build a Flint tool.

How is this different from Typeform or Outgrow?

Those tools collect answers. Flint generates a personalised result from them. The output is the difference.

What happens to the leads my tool captures?

They route directly to HubSpot, Slack, or wherever your team works. Every lead arrives with full structured data from their responses attached.

Is there a free plan?

Yes. Build unlimited tools and collect up to 20 leads a month for free. No credit card required. When you're ready to scale, paid plans raise the lead ceiling and unlock additional features.